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Learn Challenge: Filter High-Opportunity Keywords | Keyword Research and Analysis with Python
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Python for SEO Specialists
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bookChallenge: Filter High-Opportunity Keywords

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Filtering for high-opportunity keywords is a key step in keyword research. By narrowing your focus to keywords with high search volume and low difficulty, you can identify terms that are more likely to bring valuable traffic with less competition. In this challenge, you will use your Python and pandas skills to filter a DataFrame of keyword data, isolating only those keywords that meet specific opportunity criteria.

Task

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Given a pandas DataFrame with columns keyword, search_volume, and difficulty, return a new DataFrame containing only the rows where search_volume is greater than 1000 and difficulty is less than 40.

  • Filter rows where the value in search_volume is greater than 1000.
  • Filter rows where the value in difficulty is less than 40.
  • Return the resulting DataFrame.

Solution

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