Leveraging Social Proof & UGC
Social proof builds trust and credibility by showing that others already use and value your product. Using testimonials, reviews, influencer partnerships, and user-generated content (UGC) can significantly improve ad performance.
Testimonials:
- Text-Based: personal and relatable, like short quotes + customer photo;
- Video Testimonials: authentic clips of real customers solving problems with your product;
- Star Ratings: high ratings (e.g., 4.5/5) and third-party reviews (Google, Trustpilot, Yelp) establish instant credibility.
UGC (User-Generated Content):
- Includes customer photos, videos, or posts;
- Encouraged via discounts, contests, branded hashtags;
- Shows real people using the product;
- Must get permission before featuring.
Influencer Partnerships:
- Choose influencers with genuine audience connection, not just follower counts;
- Authentic voices amplify trust and relatability.
Always remember to get permission before using someone's content and pick UGC that reflects your brand's style and message.
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Leveraging Social Proof & UGC
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Social proof builds trust and credibility by showing that others already use and value your product. Using testimonials, reviews, influencer partnerships, and user-generated content (UGC) can significantly improve ad performance.
Testimonials:
- Text-Based: personal and relatable, like short quotes + customer photo;
- Video Testimonials: authentic clips of real customers solving problems with your product;
- Star Ratings: high ratings (e.g., 4.5/5) and third-party reviews (Google, Trustpilot, Yelp) establish instant credibility.
UGC (User-Generated Content):
- Includes customer photos, videos, or posts;
- Encouraged via discounts, contests, branded hashtags;
- Shows real people using the product;
- Must get permission before featuring.
Influencer Partnerships:
- Choose influencers with genuine audience connection, not just follower counts;
- Authentic voices amplify trust and relatability.
Always remember to get permission before using someone's content and pick UGC that reflects your brand's style and message.
Thanks for your feedback!