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Learn Leveraging Social Proof & UGC | Advanced Meta Ads Strategies: Messaging, CTAs, Social Proof
Mastering Meta Ads

bookLeveraging Social Proof & UGC

Social proof builds trust and credibility by showing that others already use and value your product. Using testimonials, reviews, influencer partnerships, and user-generated content (UGC) can significantly improve ad performance.

Testimonials:

  • Text-Based: personal and relatable, like short quotes + customer photo;
  • Video Testimonials: authentic clips of real customers solving problems with your product;
  • Star Ratings: high ratings (e.g., 4.5/5) and third-party reviews (Google, Trustpilot, Yelp) establish instant credibility.

UGC (User-Generated Content):

  • Includes customer photos, videos, or posts;
  • Encouraged via discounts, contests, branded hashtags;
  • Shows real people using the product;
  • Must get permission before featuring.

Influencer Partnerships:

  • Choose influencers with genuine audience connection, not just follower counts;
  • Authentic voices amplify trust and relatability.
Note
Note

Always remember to get permission before using someone's content and pick UGC that reflects your brand's style and message.

question mark

What should brands focus on when selecting an influencer for a partnership?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 4. ChapterΒ 3

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bookLeveraging Social Proof & UGC

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Social proof builds trust and credibility by showing that others already use and value your product. Using testimonials, reviews, influencer partnerships, and user-generated content (UGC) can significantly improve ad performance.

Testimonials:

  • Text-Based: personal and relatable, like short quotes + customer photo;
  • Video Testimonials: authentic clips of real customers solving problems with your product;
  • Star Ratings: high ratings (e.g., 4.5/5) and third-party reviews (Google, Trustpilot, Yelp) establish instant credibility.

UGC (User-Generated Content):

  • Includes customer photos, videos, or posts;
  • Encouraged via discounts, contests, branded hashtags;
  • Shows real people using the product;
  • Must get permission before featuring.

Influencer Partnerships:

  • Choose influencers with genuine audience connection, not just follower counts;
  • Authentic voices amplify trust and relatability.
Note
Note

Always remember to get permission before using someone's content and pick UGC that reflects your brand's style and message.

question mark

What should brands focus on when selecting an influencer for a partnership?

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 4. ChapterΒ 3
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