From Landing Page to Full Funnel Optimization
Conversion Rate Optimization doesn't stop at the landing page, it's just the first step in a much larger process.
Every visitor who clicks an ad enters a journey made of multiple links:
landing page β confirmation page β email sequence β checkout β purchase.
If any of these links are weak, conversions drop.
Most businesses waste their thank-you pages with a simple "Thanks, we'll be in touch". But that's prime real estate for driving engagement.
Replace it with:
- Upsells: offer a related low-ticket product;
- Referrals: give a discount for sharing with friends;
- Community invites: encourage users to join a private group or channel;
- Next-step CTAs: "Book your onboarding call" or "Check your email for your bonus guide".
1. A business notices many customers book calls but do not attend. What is the recommended solution for this funnel issue?
2. Which of the following are effective strategies to optimize thank-you pages for higher engagement? (Select multiple)
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Completion rate improved to 5From Landing Page to Full Funnel Optimization
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Conversion Rate Optimization doesn't stop at the landing page, it's just the first step in a much larger process.
Every visitor who clicks an ad enters a journey made of multiple links:
landing page β confirmation page β email sequence β checkout β purchase.
If any of these links are weak, conversions drop.
Most businesses waste their thank-you pages with a simple "Thanks, we'll be in touch". But that's prime real estate for driving engagement.
Replace it with:
- Upsells: offer a related low-ticket product;
- Referrals: give a discount for sharing with friends;
- Community invites: encourage users to join a private group or channel;
- Next-step CTAs: "Book your onboarding call" or "Check your email for your bonus guide".
1. A business notices many customers book calls but do not attend. What is the recommended solution for this funnel issue?
2. Which of the following are effective strategies to optimize thank-you pages for higher engagement? (Select multiple)
Thanks for your feedback!
