Best Practices in Copywriting
Good copy feels like a friendly, one-on-one conversation. Use simple, natural language, as if you were explaining your product to a friend.
Always lead with benefits, then support with features:
- Benefit: why it matters to the user;
- Feature: what your product does.
Use subheadings, bulleted lists, and bold key phrases to guide attention. Make it effortless to follow by using:
- Short paragraphs (2β3 lines each);
- Clear subheadings for every new idea;
- Bullet points for lists or benefits.
Sprinkle credibility throughout your copy. Integrate trust elements naturally, like:
- "Trusted by 10,000+ happy customers";
- "As featured in Forbes and HubSpot";
- "Rated 4.9/5 stars by real users".
1. When structuring copy, what should lead the content to capture user interest effectively?
2. Which techniques help improve readability and guide user attention in copywriting?
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Good copy feels like a friendly, one-on-one conversation. Use simple, natural language, as if you were explaining your product to a friend.
Always lead with benefits, then support with features:
- Benefit: why it matters to the user;
- Feature: what your product does.
Use subheadings, bulleted lists, and bold key phrases to guide attention. Make it effortless to follow by using:
- Short paragraphs (2β3 lines each);
- Clear subheadings for every new idea;
- Bullet points for lists or benefits.
Sprinkle credibility throughout your copy. Integrate trust elements naturally, like:
- "Trusted by 10,000+ happy customers";
- "As featured in Forbes and HubSpot";
- "Rated 4.9/5 stars by real users".
1. When structuring copy, what should lead the content to capture user interest effectively?
2. Which techniques help improve readability and guide user attention in copywriting?
Thanks for your feedback!
