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Mastering Conversion and Landing Page Optimization

bookLanding Page Structure

Unlike full websites cluttered with menus and links, a landing page acts as a focused sales pitch that guides the user step by step toward conversion.

The structure of a landing page matters because users scroll in predictable patterns. If you don't guide their attention the right way, they'll leave within seconds.

  1. Header / Above the Fold

    • Headline, sub-headline, and main CTA;
    • Quickly answers: What is it? Why care? What to do?

  2. Value Proposition & Benefits

    • Short, clear explanation of why it's worth it;
    • Focus on outcomes, not features.

  3. Social Proof

    • Testimonials, reviews, or client logos;
    • Builds trust and credibility.

  4. Visuals / Demo

    • Show the product or people using it;
    • Use clear, high-quality images or short videos.

  5. Conversion Section (CTA)

    • Simple form or button;
    • Repeat CTA near the bottom.

  6. Footer (Optional)

    • Basic links like Privacy Policy or Contact.

1. What is true about user scroll behavior and attention on landing pages?

2. Which statements accurately describe the key components and their purposes in a landing page structure? (Select multiple)

question mark

What is true about user scroll behavior and attention on landing pages?

Select the correct answer

question mark

Which statements accurately describe the key components and their purposes in a landing page structure? (Select multiple)

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 1

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bookLanding Page Structure

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Unlike full websites cluttered with menus and links, a landing page acts as a focused sales pitch that guides the user step by step toward conversion.

The structure of a landing page matters because users scroll in predictable patterns. If you don't guide their attention the right way, they'll leave within seconds.

  1. Header / Above the Fold

    • Headline, sub-headline, and main CTA;
    • Quickly answers: What is it? Why care? What to do?

  2. Value Proposition & Benefits

    • Short, clear explanation of why it's worth it;
    • Focus on outcomes, not features.

  3. Social Proof

    • Testimonials, reviews, or client logos;
    • Builds trust and credibility.

  4. Visuals / Demo

    • Show the product or people using it;
    • Use clear, high-quality images or short videos.

  5. Conversion Section (CTA)

    • Simple form or button;
    • Repeat CTA near the bottom.

  6. Footer (Optional)

    • Basic links like Privacy Policy or Contact.

1. What is true about user scroll behavior and attention on landing pages?

2. Which statements accurately describe the key components and their purposes in a landing page structure? (Select multiple)

question mark

What is true about user scroll behavior and attention on landing pages?

Select the correct answer

question mark

Which statements accurately describe the key components and their purposes in a landing page structure? (Select multiple)

Select the correct answer

Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 1
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