Learn Exploring User Signup Data | Analyzing User Behavior

Understanding how users sign up for your product or service is a cornerstone of growth hacking. By analyzing user signup data, you can uncover important trends, identify periods of rapid growth or stagnation, and pinpoint which marketing efforts are driving results. This data-driven approach helps you make informed decisions to optimize your acquisition strategies and maximize user growth.


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import pandas as pd

# Create a DataFrame with hardcoded user signup data
data = {
    "user_id": [101, 102, 103, 104, 105, 106, 107, 108],
    "signup_date": [
        "2024-06-01", "2024-06-01", "2024-06-02", "2024-06-02",
        "2024-06-03", "2024-06-03", "2024-06-03", "2024-06-04"
    ]
}

signups = pd.DataFrame(data)

# Convert signup_date to datetime
signups["signup_date"] = pd.to_datetime(signups["signup_date"])

print(signups)

Once your signup data is in a pandas DataFrame, you can quickly explore trends using built-in methods. To see how many users signed up each day, use the groupby method on the signup_date column, followed by size() to count the number of signups per group. This aggregation helps you visualize daily activity and spot spikes or drops, which can be linked to marketing campaigns or product changes.


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# Count signups per day
signups_per_day = signups.groupby("signup_date").size()

print("Signups per day:")
print(signups_per_day)

# Calculate the average number of signups per day
average_signups = signups_per_day.mean()

print(f"\nAverage number of signups per day: {average_signups:.2f}")

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Section 2. Chapter 1

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              1234567891011121314151617
            
import pandas as pd

# Create a DataFrame with hardcoded user signup data
data = {
    "user_id": [101, 102, 103, 104, 105, 106, 107, 108],
    "signup_date": [
        "2024-06-01", "2024-06-01", "2024-06-02", "2024-06-02",
        "2024-06-03", "2024-06-03", "2024-06-03", "2024-06-04"
    ]
}

signups = pd.DataFrame(data)

# Convert signup_date to datetime
signups["signup_date"] = pd.to_datetime(signups["signup_date"])

print(signups)


              12345678910
            
# Count signups per day
signups_per_day = signups.groupby("signup_date").size()

print("Signups per day:")
print(signups_per_day)

# Calculate the average number of signups per day
average_signups = signups_per_day.mean()

print(f"\nAverage number of signups per day: {average_signups:.2f}")

Everything was clear?

Thanks for your feedback!

Section 2. Chapter 1

Exploring User Signup Data

1. What is the benefit of using pandas DataFrames for user data analysis?

2. Which method would you use to group signups by date?

3. How can analyzing signup trends inform growth strategies?

Exploring User Signup Data

1. What is the benefit of using pandas DataFrames for user data analysis?

2. Which method would you use to group signups by date?

3. How can analyzing signup trends inform growth strategies?