Summary  
User journey mapping is a visual technique for outlining each step and emotion a user experiences with a product—by defining personas, key stages, detailed actions, pain points, and opportunities—and then visualizing and sharing the flow for continuous improvement.

General domain of usage  
User experience design

User journey mapping is a powerful tool that lets you step into your users' shoes and experience your product from their perspective. It fosters empathy, helping you design experiences that truly engage and delight. By visualizing the user’s path, you can identify pain points, uncover opportunities, and create seamless interactions. The next time you’re refining your product, use journey mapping it's like a guided tour through your users' world, revealing exactly where to improve!

Game design is the art and science of crafting engaging, immersive, and interactive experiences. Learn core game design concepts, such as player archetypes, gameplay mechanics, and design thinking, while also exploring ideation techniques, prototyping methods, and testing strategies. Through an iterative design approach, you'll gain the skills to conceptualize, refine, and evaluate games, whether for video games, board games, or interactive experiences. Perfect for aspiring game designers, developers, or anyone curious about the creative and analytical aspects of game design.

Learn the fundamentals of game design, including what defines a game, its key elements, and the role of a game designer.

Learn how different player archetypes influence game design and shape player experiences. Explore the MDA Framework to understand how mechanics, dynamics, and aesthetics work together to create engaging gameplay.

Generate ideas with Brainstorming and Crazy 8, challenge assumptions with The Worst Possible Idea, and refine concepts using Structured Ideation Techniques.

Explore different types of prototypes, create quick iterations with rapid prototyping, map player experiences using user journey mapping, and simulate interactions with Wizard of Oz-ing.

Assess game design with heuristic evaluation, gather insights through the think-aloud protocol, and collect player feedback using interviews and questionnaires.

User Journey Mapping

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User Journey Mapping