Leveraging UGS for viral content

Creating shareable content

To make user-generated content (UGC) go viral, ensure it's easy to share. Provide clear guidelines, use branded hashtags, and include strong calls-to-action (CTAs). Show appreciation by reposting or highlighting user contributions.

Integrating UGC into campaigns

Incorporate UGC into ads, newsletters, or website content to boost relatability and trust.

Engage with users

Interact with UGC by liking, commenting, or sharing. This engagement fosters loyalty and encourages users to contribute more in the future.

Ethical considerations & best practices

• Ask permission: always get user consent before sharing;
• Credit creators: tag and thank contributors;
• Be transparent: clearly communicate content usage for contests or campaigns.

Further reading:

User-Generated Content (UGC): What It Is + Why It Matters.