Kursusindhold
Social Media Manager From Zero to SMM Hero
Social Media Manager From Zero to SMM Hero
Developing a Content Plan
A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.
Categories can be divided into the following types:
Core categories: these are the foundational rubrics that consistently appear and support the brand's identity and messaging;
Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.
How many categories should you have?
5-7 core categories;
3-5 creative categories;
2-4 series categories.
How do you build a content plan?
Tak for dine kommentarer!