Summary  
This chapter explains how to implement an event-driven workflow that triggers actions based on data changes—using enrollment triggers and action steps to automate repetitive tasks.

General domain of usage  
Marketing automation

Automation helps businesses save time by **handling repetitive tasks**, ensuring that important processes run smoothly without manual effort. One of the easiest ways to get started with automation in HubSpot is by **setting up a workflow**. 

Let's walk through **creating a simple workflow** that automatically sends a **welcome email** to new subscribers.

1. Log into your **HubSpot** dashboard;
2. Navigate to **Automations → Workflows** from the main menu;
3. Click **Create Workflow** and choose **Start from Scratch**.

Step 1: accessing workflows in HubSpot

1. A **trigger** determines when the workflow starts. In this case, we
want the workflow to begin when
**someone joins the New Subscribers list**;
2. Select **Contact-based workflow**;
3. Click **Set Enrollment Trigger** and choose
**List Membership Changed**;
4. Select **New Subscribers** as the list that will trigger the
workflow;
5. Click **Save** to confirm.
Now, whenever someone is added to this list, the workflow will
automatically start.

Step 2: setting up the workflow trigger
    
      
        
          A trigger determines when the workflow starts. In this case, we
          want the workflow to begin when
          someone joins the New Subscribers list;
        
        Select Contact-based workflow;
        
          Click Set Enrollment Trigger and choose
          List Membership Changed;
        
        
          Select New Subscribers as the list that will trigger the
          workflow;
        
        Click Save to confirm.
      
      Now, whenever someone is added to this list, the workflow will
        automatically start.
    
  

  
    
    Step 3: adding an action to the workflow
    
      
        
          Now that the workflow is triggered, we need to define
          what happens next;
        
        Click the + button to add an action;
        Select Send Email under Communications Actions;
        
          If you already have a pre-made welcome email, select it.
          Otherwise, click Create New Email.
        
      
    
  

  
    
    Step 4: creating the welcome email

## Conclusion
**HubSpot workflows** streamline communication and improve efficiency by **automating repetitive tasks** like sending emails. By setting up this **simple workflow**, you ensure that **every new subscriber gets a warm welcome** without manual intervention.

Where do you access workflows in HubSpot?

What is the purpose of adding an action to the workflow?

What type of email should be sent in this workflow?

What happens after you turn on the workflow?

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Bliv fortrolig med HubSpots værktøjer og funktioner, mens du lærer at opsætte din konto, administrere kontakter og oprette effektive lister til markedsføring og rapportering.


Lær at oprette effektive landing pages, e-mailkampagner og blogindlæg samt administrere sociale medier ved hjælp af HubSpots intuitive værktøjer.

Lær at automatisere gentagne opgaver, pleje leads og håndtere aftaler ved hjælp af HubSpots CRM- og workflowværktøjer for at optimere dine marketing- og salgsprocesser.

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Introduction to Workflows

Conclusion

1. Where do you access workflows in HubSpot?

2. What triggers this workflow to start?

3. What is the purpose of adding an action to the workflow?

4. What type of email should be sent in this workflow?

5. What happens after you turn on the workflow?