Summary  
This chapter explains how to implement customizable data capture forms, bind form fields to predefined properties, and automate event-driven workflows when those forms are submitted.

General domain of usage  
Marketing automation

Capturing **leads** is essential for any **inbound marketing strategy**.  

Let's walk through **how to create a lead capture form** in HubSpot and set up **automated follow-ups** to engage **new contacts** immediately after they submit their information.

1. From your **HubSpot dashboard**, go to
**Marketing → Lead Capture → Forms**;
2. Click **Create Form** in the **top-right corner**;
3. Choose between:
**Embedded Form** — to place on your **website**;
4. **Standalone Form** — hosted directly on **HubSpot**;
5. Click **Next**.
Forms are essential for gathering lead information and starting your
nurturing process.

Step 1: creating a lead capture form

1. Give your **form** a name (e.g., Newsletter Signup or Ebook
Download);
2. Use the **drag-and-drop editor** to add fields like:
**First Name**;
3. **Last Name**;
4. **Email Address**;
5. **Phone Number** (optional);
6. Enable **Progressive Profiling** to
**gradually collect more info** from **repeat visitors**;
7. Under **Options**, choose **post-submission actions**:
**Show a thank-you message**;
8. **Redirect users to a thank-you page**.

Step 2: customizing the form

## Conclusion
By **creating lead capture forms** and **automating follow-ups**, you can **efficiently engage prospects** at the **peak of their interest**.  

This process helps **streamline lead generation** and enhances your **marketing strategy**.  

Where do you go to create a new form in HubSpot?

What action can you automate after a form submission?

What is Progressive Profiling in HubSpot forms?

How can you embed a HubSpot form on your website?

Opnå en solid forståelse af HubSpots CRM og marketingværktøjer. Få viden om håndtering af kontakter, oprettelse af kampagner, automatisering af arbejdsgange og analyse af resultater for effektiv forretningsvækst.


Bliv fortrolig med HubSpots værktøjer og funktioner, mens du lærer at opsætte din konto, administrere kontakter og oprette effektive lister til markedsføring og rapportering.


Lær at oprette effektive landing pages, e-mailkampagner og blogindlæg samt administrere sociale medier ved hjælp af HubSpots intuitive værktøjer.

Lær at automatisere gentagne opgaver, pleje leads og håndtere aftaler ved hjælp af HubSpots CRM- og workflowværktøjer for at optimere dine marketing- og salgsprocesser.

Udforsk HubSpots avancerede automatiseringsmuligheder, integrationer med tredjepartsværktøjer og tilpasningsmuligheder for at skræddersy platformen fuldt ud til din virksomheds behov.

Creating Lead Capture Forms and Automating Follow-Ups

Conclusion

1. Where do you go to create a new form in HubSpot?

2. What action can you automate after a form submission?

3. What is Progressive Profiling in HubSpot forms?

4. How can you embed a HubSpot form on your website?