Ad Performance Optimization: Key Metrics & A/B Testing
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PPC Metrics:
CTR measures ad effectiveness in attracting clicks;
CPC tracks cost per individual click, influencing budget efficiency;
CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.
Optimizing ROI:
Refine keywords to focus on high-performing, specific terms;
Test ad copy variations to find the most compelling messages;
Improve landing pages to ensure alignment with ads and encourage conversions;
Adjust bids based on performance data to maximize returns.
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