Setting Product OKRs

The OKR framework is a structured approach to setting and tracking goals within a team or organization. In this framework, Objectives describe what you want to achieve—these are ambitious, qualitative statements that provide direction and inspiration. Key Results define how you will measure progress toward each objective; they are specific, quantitative, and time-bound outcomes that indicate whether the objective has been met.

OKRs are closely connected to KPIs (Key Performance Indicators), as both involve tracking measurable outcomes. However, while KPIs monitor ongoing performance, OKRs set a target for what performance should look like over a specific period. By linking objectives to clear, measurable key results, you ensure that your product strategy is both aspirational and grounded in real-world metrics. This alignment helps teams focus on what matters most and makes it easier to assess progress and make data-driven decisions.