СAC 1/2
Customer Acquisition Cost, or CAC, measures how much an the the organization spends to acquire new customers. CAC – an important business metric – is the total cost of sales and marketing efforts, as well as property or equipment needed to convince a customer to buy a product or service.
Look at the formula of the CAC:
If you look at the DataFrame we have, we make the following points:
We do have expenses in our DF -
'cost'
columnWe also have the number of customers - the number of unique
'customer_id'
notes in the DF.
So, we are ready to count the CAC!
War alles klar?
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Abschnitt 4. Kapitel 4
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