Define SMART objectives — specific, measurable, achievable, relevant, and time-bound — to ensure efforts are focused and effective. Use SWOT analysis to evaluate internal factors like strengths in customer service or weaknesses in digital presence and external factors such as market opportunities or competitive threats.

Leverage insights to set realistic goals aligned with business realities and growth potential. For example, improve online engagement by enhancing SEO or launching targeted campaigns to address market trends or competition.

Competitive analysis highlights your competitors' strengths and weaknesses, revealing gaps to exploit or opportunities to refine your strategy. Use tools like SEMrush to analyze competitors’ focus areas, like SEO or social media, and adapt your approach accordingly.