Defining Your Website's Purpose

Key Learning Outcomes

After completing this chapter, you will be able to:

• Identify the main goals of your portfolio website; 
• Understand how your portfolio will serve your personal and professional needs; 
• Apply best practices for defining a website's purpose, especially if you have no prior web design experience.

Defining the purpose of your portfolio website is the first and most crucial step in planning. This will guide your design, content, and overall strategy:

Personal Goals

Think about what you want to showcase on your portfolio, such as artwork, projects, or your resume. Consider how your portfolio will reflect your personal brand.

Professional Goals

Identify how your portfolio will support your career objectives, whether by attracting clients, showcasing your skills, or serving as an online resume. Think about what makes you unique and how to highlight these aspects.

Website Purpose

Clearly articulate the primary purpose of your site to guide your design and content decisions. Ensure your purpose aligns with both personal and professional goals.

Best Practices for Beginners

• Keep it Simple: Don't try to do too much at once. Start with the basics and expand as needed;
• Focus on Your Strengths: Highlight what you do best, and don't worry about covering everything;
• Stay Organized: Plan out your content and structure carefully to avoid getting overwhelmed.

By defining your website's purpose, you'll have a clear vision that will influence all aspects of your site.