What are Keywords ?

Keywords are the foundation of connecting your content with the right audience and improving visibility. This lesson will define keywords, explore their types, and explain their importance, setting the stage for practical applications in future lessons.

Keywords are the words or phrases people use in search engines to find what they're looking for. They bridge the gap between your audience's search intent and your content. When used effectively, keywords can improve your website's visibility, attract more visitors, and ensure search engines understand your content.

There are several types of keywords. Short-tail keywords, like "pizza," are broad and attract high search volume but face significant competition. Long-tail keywords, such as "vegan pizza delivery in NYC," are more specific, have lower search volume, and cater to niche audiences. LSI keywords, which stand for Latent Semantic Indexing, provide context by including related terms. For example, if your keyword is "Apple," related terms like "fruit" or "orchard" clarify the content's focus. These keywords help avoid keyword stuffing, improve context, and make your content more relevant to search engines.

Keywords are critical because they help search engines connect your content with the right audience.