Kurssisisältö

Social Media Manager From Zero to SMM Hero

1. Introduction to Social Media Marketing

Who is an SMM Specialist?The Role of SMM in Modern Business Exploring Social Media Platforms Social Media Marketing Career Opportunities

2. Mastering Social Media Analysis

Essential Social Media Metrics Target Audience Analysis Competitor Analysis Developing an Effective SMM Strategy

3. Strategic Content Planning for Social Media Success

Content Creation Techniques Developing a Content Plan Creating Engaging Visuals

4. Mastering Creativity in Social Media Marketing

Copywriting for Social Media Engagement AI-Powered Copywriting Developing a Unique Tone of Voice Designing Impactful Social Media Content

5. Strategic Advertising on Social Media

Selecting the Right Promotion Channels TikTok Promotion Strategies Influencer Marketing

6. Mastering Community Building in Social Media

User-Generated Content Strategic Partnerships & Brand Ambassadors Crisis Management in SMM

7. Mastering Advanced Social Media Marketing

Effective Stakeholder Communication in SMM Advanced Analytics & Performance Measurement Building & Managing High-Performing SMM Teams SMM Specialist Personal Branding

Influencer Marketing

Example of brief for influencer

Brand X — a new eco-friendly clothing brand for young people who value style and eco-friendliness. We are launching a new summer clothing line and want your audience to learn about our product;
Our brand offers stylish, comfortable clothing made from eco-friendly materials, suitable for any summer event;
Content type: 1 Instagram post (carousel photo) + 1 story video (15 seconds);
Content requirements: the carousel should feature 3-4 photos showcasing you wearing our clothing during outdoor activities. In the story video, talk about your experience with our clothing, emphasizing its comfort and eco-friendliness; Be sure to mention that all clothing is made from organic materials.
Keywords and hashtags: #ecoFashion #brandX;
Style and tone: friendly, positive tone with a focus on comfort and eco-friendliness;
Deadline: content must be submitted for approval by August 15;
Content publication - August 20.

Additional Materials:

12 Micro Influencer Marketing Examples for Inspiration;

Micro-influencer marketing guide: Facts and uses.

1. What is a common strategy used in influencer marketing campaigns?

2. Which of the following is a key benefit of using micro-influencers?

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