Essential Social Media Metrics
Do you remember the cycle of a professional SMM specialist's work? It's Analysis – Strategy – Implementation – Analytics. In this section, we will look at the first two steps: Analysis and Strategy, starting with the key metrics.
1. If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?
2. You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).
3. If an ad receives 300 clicks from 10,000 impressions, what is the CTR?
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Do you remember the cycle of a professional SMM specialist's work? It's Analysis – Strategy – Implementation – Analytics. In this section, we will look at the first two steps: Analysis and Strategy, starting with the key metrics.
1. If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?
2. You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).
3. If an ad receives 300 clicks from 10,000 impressions, what is the CTR?
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Kiitos palautteestasi!
Osio 2. Luku 1
