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Please enable JavaScript in your browser settings or update your browser.Oppiskele Essential Social Media Metrics | Mastering Social Media Analysis
Social Media Manager From Zero to SMM Hero
course content

Kurssisisältö

Social Media Manager From Zero to SMM Hero

Social Media Manager From Zero to SMM Hero

1. Introduction to Social Media Marketing
Who is an SMM Specialist?The Role of SMM in Modern BusinessExploring Social Media PlatformsSocial Media Marketing Career Opportunities
2. Mastering Social Media Analysis
Essential Social Media MetricsTarget Audience AnalysisCompetitor AnalysisDeveloping an Effective SMM Strategy
3. Strategic Content Planning for Social Media Success
Content Creation TechniquesDeveloping a Content PlanCreating Engaging Visuals
4. Mastering Creativity in Social Media Marketing
Copywriting for Social Media EngagementAI-Powered CopywritingDeveloping a Unique Tone of VoiceDesigning Impactful Social Media Content
5. Strategic Advertising on Social Media
Selecting the Right Promotion ChannelsTikTok Promotion StrategiesInfluencer Marketing
6. Mastering Community Building in Social Media
User-Generated ContentStrategic Partnerships & Brand AmbassadorsCrisis Management in SMM
7. Mastering Advanced Social Media Marketing
Effective Stakeholder Communication in SMMAdvanced Analytics & Performance MeasurementBuilding & Managing High-Performing SMM TeamsSMM Specialist Personal Branding

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Essential Social Media Metrics

Do you remember the cycle of a professional SMM specialist's work? It's Analysis – Strategy – Implementation – Analytics. In this section, we will look at the first two steps: Analysis and Strategy, starting with the key metrics.

1. If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?

2. You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).

3. If an ad receives 300 clicks from 10,000 impressions, what is the CTR?

question mark

If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?

Select the correct answer

question mark

You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).

Select the correct answer

question mark

If an ad receives 300 clicks from 10,000 impressions, what is the CTR?

Select the correct answer

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Osio 2. Luku 1

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course content

Kurssisisältö

Social Media Manager From Zero to SMM Hero

Social Media Manager From Zero to SMM Hero

1. Introduction to Social Media Marketing
Who is an SMM Specialist?The Role of SMM in Modern BusinessExploring Social Media PlatformsSocial Media Marketing Career Opportunities
2. Mastering Social Media Analysis
Essential Social Media MetricsTarget Audience AnalysisCompetitor AnalysisDeveloping an Effective SMM Strategy
3. Strategic Content Planning for Social Media Success
Content Creation TechniquesDeveloping a Content PlanCreating Engaging Visuals
4. Mastering Creativity in Social Media Marketing
Copywriting for Social Media EngagementAI-Powered CopywritingDeveloping a Unique Tone of VoiceDesigning Impactful Social Media Content
5. Strategic Advertising on Social Media
Selecting the Right Promotion ChannelsTikTok Promotion StrategiesInfluencer Marketing
6. Mastering Community Building in Social Media
User-Generated ContentStrategic Partnerships & Brand AmbassadorsCrisis Management in SMM
7. Mastering Advanced Social Media Marketing
Effective Stakeholder Communication in SMMAdvanced Analytics & Performance MeasurementBuilding & Managing High-Performing SMM TeamsSMM Specialist Personal Branding

book
Essential Social Media Metrics

Do you remember the cycle of a professional SMM specialist's work? It's Analysis – Strategy – Implementation – Analytics. In this section, we will look at the first two steps: Analysis and Strategy, starting with the key metrics.

1. If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?

2. You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).

3. If an ad receives 300 clicks from 10,000 impressions, what is the CTR?

question mark

If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?

Select the correct answer

question mark

You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).

Select the correct answer

question mark

If an ad receives 300 clicks from 10,000 impressions, what is the CTR?

Select the correct answer

Oliko kaikki selvää?

Miten voimme parantaa sitä?

Kiitos palautteestasi!

Osio 2. Luku 1
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