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Oppiskele Ad Performance Optimization: Key Metrics & A/B Testing | Mastering Pay-Per-Click (PPC) Advertising
Introduction to Digital Marketing

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Ad Performance Optimization: Key Metrics & A/B Testing

PPC Metrics:

  • CTR measures ad effectiveness in attracting clicks;

  • CPC tracks cost per individual click, influencing budget efficiency;

  • CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.

Optimizing ROI:

  • Refine keywords to focus on high-performing, specific terms;

  • Test ad copy variations to find the most compelling messages;

  • Improve landing pages to ensure alignment with ads and encourage conversions;

  • Adjust bids based on performance data to maximize returns.

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