Summary  
This chapter presents structured creative techniques—such as perspective shifting, brainwriting, and constraint-driven thinking—for generating, refining, and selecting algorithmic design alternatives in code by combining divergent idea generation with focused decision-making.  

General domain of usage  
Business decision-making

### Key Points:
-	Creativity is **a process**, not a personality trait — it can be learned and practiced.
-	**Shifting perspective** helps uncover fresh insights and hidden solutions.
-	**Brainwriting** encourages a free flow of ideas and gives every voice a chance.
-	Constraints can **fuel innovation** by forcing more focused, resourceful thinking.
-	**Creative thinking** adds value when paired with clear goals and decision-making.


What is the primary benefit of shifting perspectives in problem-solving?

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Creativity in Business Decision-Making

Key Points: