Apprendre Tracking Engagement Growth Over Time | Analyzing and Visualizing Audience Data

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Tracking your audience's engagement growth over time is essential for understanding how effective your content strategies are. By monitoring metrics like follower counts and post views on a weekly basis, you can spot trends, identify what works, and make informed decisions to boost your reach. Observing these trends helps you recognize the impact of new campaigns, seasonal changes, or shifts in content style, giving you a clearer picture of your audience's behavior.


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# Sample engagement data: weekly follower counts
follower_counts = [1200, 1250, 1280, 1350, 1450, 1600, 1700]

# Calculate weekly growth rates
weekly_growth = []
for i in range(1, len(follower_counts)):
    growth = follower_counts[i] - follower_counts[i-1]
    weekly_growth.append(growth)

print("Weekly follower growth:", weekly_growth)

Once you have calculated your weekly growth rates, you can visualize these numbers using Matplotlib. Plotting your engagement growth makes it much easier to compare different weeks at a glance. You will quickly see which weeks experienced spikes or slowdowns, helping you connect these changes to specific campaigns or content releases.


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import matplotlib.pyplot as plt

# Hardcoded weekly growth data
weeks = ["Week 1", "Week 2", "Week 3", "Week 4", "Week 5", "Week 6"]
weekly_growth = [50, 30, 70, 100, 150, 100]

plt.figure(figsize=(8, 4))
plt.plot(weeks, weekly_growth, marker="o", label="Weekly Growth")

# Annotate spikes for deeper analysis
for i, growth in enumerate(weekly_growth):
    if growth > 100:
        plt.annotate(
            "Spike!",
            (weeks[i], growth),
            textcoords="offset points",
            xytext=(0,10),
            ha='center',
            color='red',
            fontsize=10,
            fontweight='bold'
        )

plt.title("Weekly Follower Growth")
plt.xlabel("Week")
plt.ylabel("Number of New Followers")
plt.legend()
plt.tight_layout()
plt.show()

1. Why is it important to track engagement growth?

2. Which Python library is used for plotting growth trends?

3. Fill in the blank: To calculate weekly growth, subtract last week's value from ____.

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Section 2. Chapitre 6