Before you can start scheduling content and tracking engagement, you need to connect your social media accounts to Hootsuite. Let's go through the process step by step.

## Connecting Your Social Media Accounts
1. **Log in to Hootsuite** and click your profile icon at the bottom left;
2. Go to **Social Accounts and Teams**, select your organization, and click **Social Networks**;
3. Choose **Add a Social Network**, select the platform, and log in;
4. Grant permissions to ensure Hootsuite can access and manage your social profiles.


## Organizing Your Accounts
- **Rename accounts** for easier identification;
- **Set default accounts** for posting, especially if managing multiple pages;
- **Group accounts into tabs** based on platform or purpose.

What should you do if you experience issues connecting an account?

Build a strong foundation in social media management with Hootsuite. Explore tools for scheduling content, monitoring engagement, analyzing performance, and optimizing strategy. Leverage built-in AI features, streamline team collaboration, and integrate third-party apps to enhance workflow and results.

Set up a Hootsuite account and explore the platform's key features. Navigate the dashboard, connect social media accounts, and customize profile settings for an efficient workflow. Learn how to use Streams, Publisher, and Analytics to streamline social media management.

Create, schedule, and manage social media posts using Hootsuite's publishing tools. Leverage features like bulk scheduling and Canva integration to streamline content planning and maintain a consistent online presence.

Monitor social media activity and engage with audiences using Streams and collaboration tools. Reply to comments and messages, track brand mentions, and set up keyword monitoring for effective social listening. Enable team workflows to streamline communication and response management.

Analyze social media performance and enhance strategy using Hootsuite's analytics and AI tools. Track key metrics, run A/B tests to refine content, and explore app integrations that extend platform functionality. Apply insights to optimize future posts and improve overall results.

Connecting Social Media Accounts

Connecting Your Social Media Accounts

Organizing Your Accounts

Awesome!

Connecting Social Media Accounts

Connecting Your Social Media Accounts

Organizing Your Accounts