Contenu du cours

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

Composing and Publishing Posts Using the Hootsuite Publisher Creating and Managing Content Templates Using the Media Library and Canva Integration Challenge: Create and Schedule Your First Content Plan

3. Social Media Engagement and Monitoring

Managing Streams and Monitoring Conversations Replying to Comments and Messages Using Team Collaboration Tools Setting Up Keyword Monitoring for Social Listening Challenge: Monitor and Engage with Your Audience

4. Exploring Analytics, AI Tools, and Optimization

Using Analytics and AI Tools in Hootsuite Optimizing Post Performance with A/B Testing Exploring Hootsuite App Integrations Challenge: Optimize Your Next Posts with Hootsuite AI Mastering Hootsuite for Social Media Success

Connecting Social Media Accounts

Before you can start scheduling content and tracking engagement, you need to connect your social media accounts to Hootsuite. Let's go through the process step by step.

Connecting Your Social Media Accounts

Log in to Hootsuite and click your profile icon at the bottom left;
Go to Social Accounts and Teams, select your organization, and click Social Networks;
Choose Add a Social Network, select the platform, and log in;
Grant permissions to ensure Hootsuite can access and manage your social profiles.

Organizing Your Accounts

Rename accounts for easier identification;
Set default accounts for posting, especially if managing multiple pages;
Group accounts into tabs based on platform or purpose.

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