Contenu du cours

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

Composing and Publishing Posts Using the Hootsuite Publisher Creating and Managing Content Templates Using the Media Library and Canva Integration Challenge: Create and Schedule Your First Content Plan

3. Social Media Engagement and Monitoring

Managing Streams and Monitoring Conversations Replying to Comments and Messages Using Team Collaboration Tools Setting Up Keyword Monitoring for Social Listening Challenge: Monitor and Engage with Your Audience

4. Exploring Analytics, AI Tools, and Optimization

Using Analytics and AI Tools in Hootsuite Optimizing Post Performance with A/B Testing Exploring Hootsuite App Integrations Challenge: Optimize Your Next Posts with Hootsuite AI Mastering Hootsuite for Social Media Success

Challenge: Set Up Hootsuite and Connect Accounts

You are ready to put your new knowledge to the test with a hands-on challenge. In this task, you'll set up your Hootsuite account, connect at least two social media profiles, and customize your notification preferences.

Step 1: Create Your Hootsuite Account

Go to hootsuite.com and click Sign Up or Log In if you already have an account;
Follow the prompts to complete your registration;
Choose your plan (you can start with the free version).

Step 2: Connect Your Social Media Accounts

Click on your Profile Icon at the bottom left of the dashboard;
Go to Social Networks & Teams and select Add a Social Network;
Choose the platform (like Facebook or Instagram) and log in with your credentials;
Grant Hootsuite the necessary permissions to manage your account;
Repeat the process to add a second social media profile.

Step 3: Configure Your Notification Preferences

Go to Settings → Notifications;
Enable notifications for mentions, comments, and messages;
Adjust settings for email or mobile alerts according to your preference.

Step 4: Test Your Setup

Post a test message from Hootsuite to ensure your accounts are correctly linked;
Check your notifications to make sure they are working as intended.

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Section 1. Chapitre 5

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