Hootsuite Mastery for Social Media Management

Contenu du cours

Hootsuite Mastery for Social Media Management

1. Getting Started with Hootsuite

Introduction to Hootsuite Navigating the Hootsuite Dashboard Connecting Social Media Accounts Setting Up Your Profile and Preferences Challenge: Set Up Hootsuite and Connect Accounts

2. Creating and Scheduling Content

Composing and Publishing Posts Using the Hootsuite Publisher Creating and Managing Content Templates Using the Media Library and Canva Integration Challenge: Create and Schedule Your First Content Plan

3. Social Media Engagement and Monitoring

Managing Streams and Monitoring Conversations Replying to Comments and Messages Using Team Collaboration Tools Setting Up Keyword Monitoring for Social Listening Challenge: Monitor and Engage with Your Audience

4. Exploring Analytics, AI Tools, and Optimization

Using Analytics and AI Tools in Hootsuite Optimizing Post Performance with A/B Testing Exploring Hootsuite App Integrations Challenge: Optimize Your Next Posts with Hootsuite AI Mastering Hootsuite for Social Media Success

Managing Streams and Monitoring Conversations

Monitoring social media conversations is essential for staying on top of your mentions, comments, and brand engagement. Hootsuite makes it easy to track interactions across multiple platforms in one place. Let's examine how to set up and manage streams to monitor your social presence efficiently.