Notice: This page requires JavaScript to function properly.
Please enable JavaScript in your browser settings or update your browser.
Apprendre Challenge: Automate A/B Test Winner Selection | Automating Marketing Tasks with Python
Practice
Projects
Quizzes & Challenges
Quizzes
Challenges
/
Python for Marketers

bookChallenge: Automate A/B Test Winner Selection

Quickly identifying the winning variant in an A/B test is crucial for maximizing marketing performance and minimizing wasted spend. By automating the winner selection process, you can rapidly respond to changes in customer behavior and ensure that your campaigns are always optimized for the best results. This approach removes guesswork, allowing you to focus resources on what works and improve your marketing ROI.

Tâche

Swipe to start coding

Given a DataFrame containing A/B test results with columns for variant names, number of visitors, and conversions, implement a function that identifies the top-performing variant.

  • Compute the conversion rate for each variant as conversions divided by visitors.
  • Find the variant with the highest conversion rate.
  • Return the name of the winning variant and its conversion rate as a tuple.

Solution

Tout était clair ?

Comment pouvons-nous l'améliorer ?

Merci pour vos commentaires !

Section 2. Chapitre 7
single

single

Demandez à l'IA

expand

Demandez à l'IA

ChatGPT

Posez n'importe quelle question ou essayez l'une des questions suggérées pour commencer notre discussion

close

bookChallenge: Automate A/B Test Winner Selection

Glissez pour afficher le menu

Quickly identifying the winning variant in an A/B test is crucial for maximizing marketing performance and minimizing wasted spend. By automating the winner selection process, you can rapidly respond to changes in customer behavior and ensure that your campaigns are always optimized for the best results. This approach removes guesswork, allowing you to focus resources on what works and improve your marketing ROI.

Tâche

Swipe to start coding

Given a DataFrame containing A/B test results with columns for variant names, number of visitors, and conversions, implement a function that identifies the top-performing variant.

  • Compute the conversion rate for each variant as conversions divided by visitors.
  • Find the variant with the highest conversion rate.
  • Return the name of the winning variant and its conversion rate as a tuple.

Solution

Switch to desktopPassez à un bureau pour une pratique réelleContinuez d'où vous êtes en utilisant l'une des options ci-dessous
Tout était clair ?

Comment pouvons-nous l'améliorer ?

Merci pour vos commentaires !

Section 2. Chapitre 7
single

single

some-alt