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Impara Influencer Marketing | Strategic Advertising on Social Media
Social Media Manager From Zero to SMM Hero

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Influencer Marketing

Example of brief for influencer

  • Brand X — a new eco-friendly clothing brand for young people who value style and eco-friendliness. We are launching a new summer clothing line and want your audience to learn about our product;

  • Our brand offers stylish, comfortable clothing made from eco-friendly materials, suitable for any summer event;

  • Content type: 1 Instagram post (carousel photo) + 1 story video (15 seconds);

  • Content requirements: the carousel should feature 3-4 photos showcasing you wearing our clothing during outdoor activities. In the story video, talk about your experience with our clothing, emphasizing its comfort and eco-friendliness; Be sure to mention that all clothing is made from organic materials.

  • Keywords and hashtags: #ecoFashion #brandX;

  • Style and tone: friendly, positive tone with a focus on comfort and eco-friendliness;

  • Deadline: content must be submitted for approval by August 15;

  • Content publication - August 20.

Additional Materials:

12 Micro Influencer Marketing Examples for Inspiration;

Micro-influencer marketing guide: Facts and uses.

1. What is a common strategy used in influencer marketing campaigns?

2. Which of the following is a key benefit of using micro-influencers?

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What is a common strategy used in influencer marketing campaigns?

Select the correct answer

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Which of the following is a key benefit of using micro-influencers?

Select the correct answer

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Sezione 5. Capitolo 3

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