How to Promote Your Brand on TikTok?

Your goal is not just to create content, but to become part of a community.

TikTok is filled with various subcultures, and if you find one that aligns with your brand's spirit, you can speak to your audience in a language they understand.

Here are some strategies to effectively promote your brand on TikTok:

• Grab attention instantly: competition for user attention on TikTok is huge, so your video needs to grab attention instantly. Forget long intros and preambles — your hook needs to work from the first frames. Remember the golden first two seconds: these determine whether viewers will stay with you;
• Stay on top of trends: stay on top of trends and respond to them with your content;
• Engage with your audience: don't ignore comments and questions on your videos — you can reply to them both in text and through new videos;
• Utilize hashtags: TikTok is a whole ecosystem, and hashtags are your reliable guide. Check analytics on trending hashtags: the platform provides data on how often each hashtag is used;
• Incorporate trending music: statistics show that two-thirds of TikTok users prefer videos with trending music. Go to your "For You" feed and listen: which songs catch your attention the most?