Visuals play a critical role in showing off a brand's personality and strengths. Copying someone else's style can make a brand feel generic, so it's essential to maintain a unique visual identity.

Each brand has its own color palette, designed to evoke specific emotions that resonate with its audience. Choosing and consistently using the right colors can strengthen the brand's identity and deepen its connection with viewers.

So as not to prolong the topic of the video, I advise you to read an article that will improve your experience in creating great video creatives.

But remember these rules:

1. Wipe the camera lens for clear shots;
2. Adjust (lower) exposure to avoid over-bright images;
3. Ensure good lighting to bring out the best in each shot;
4. Use stabilization for smooth, professional-looking footage;
5. Edit out pauses and keep content dynamic and engaging;
6. Create a storyline or concept—every video should have a purpose;
7. Use trending sounds to stay relevant;
8. Add subtitles to increase accessibility and engagement.