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Introduction to Digital Marketing
course content

Contenuti del Corso

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
AI in Content Creation and Curation

AI simplifies content creation by generating human-like text for blogs, social media posts, and product descriptions, speeding up processes while maintaining quality. It also automates curation by identifying and sharing content aligned with audience preferences, fostering consistent engagement. Personalized content experiences further enhance relevance and impact.

Examples include:

  • AI tools generating captions or long-form articles based on audience trends;
  • Personalized recommendations similar to those used by Netflix or Spotify;
  • Automated news writing and video content creation tailored to user needs.

AI-driven content saves time, scales efforts, and ensures each piece resonates with the target audience.

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Grazie per i tuoi commenti!

Sezione 8. Capitolo 2

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course content

Contenuti del Corso

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
AI in Content Creation and Curation

AI simplifies content creation by generating human-like text for blogs, social media posts, and product descriptions, speeding up processes while maintaining quality. It also automates curation by identifying and sharing content aligned with audience preferences, fostering consistent engagement. Personalized content experiences further enhance relevance and impact.

Examples include:

  • AI tools generating captions or long-form articles based on audience trends;
  • Personalized recommendations similar to those used by Netflix or Spotify;
  • Automated news writing and video content creation tailored to user needs.

AI-driven content saves time, scales efforts, and ensures each piece resonates with the target audience.

Tutto è chiaro?

Come possiamo migliorarlo?

Grazie per i tuoi commenti!

Sezione 8. Capitolo 2
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