Ad Performance Optimization: Key Metrics & A/B Testing

PPC Metrics:

• CTR measures ad effectiveness in attracting clicks;
• CPC tracks cost per individual click, influencing budget efficiency;
• CPA evaluates the cost of acquiring new customers, guiding overall campaign improvements.

Optimizing ROI:

• Refine keywords to focus on high-performing, specific terms;
• Test ad copy variations to find the most compelling messages;
• Improve landing pages to ensure alignment with ads and encourage conversions;
• Adjust bids based on performance data to maximize returns.