Impara Automating UTM Tag Generation | Automating Growth Tasks

Understanding how users interact with your marketing campaigns is crucial for optimizing growth strategies. UTM tags—short for Urchin Tracking Module—are special parameters you add to URLs. These tags enable analytics platforms like Google Analytics to track the effectiveness of different channels, campaigns, and content. By automating UTM tag generation with Python, you can quickly create consistent, accurate links for all your campaigns, making it much easier to analyze performance across sources.


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# Construct a UTM-tagged URL from a base URL and campaign parameters

base_url = "https://example.com/landing-page"
utm_params = {
    "utm_source": "newsletter",
    "utm_medium": "email",
    "utm_campaign": "spring_sale",
    "utm_content": "cta_button"
}

# Build the query string from the dictionary
utm_query = "&".join([f"{key}={value}" for key, value in utm_params.items()])

# Combine base URL and UTM parameters
utm_url = f"{base_url}?{utm_query}"

print(utm_url)
# Output: https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_content=cta_button

The code above demonstrates how to generate a UTM-tagged URL using Python. You start with a base URL and a dictionary containing your UTM parameters. By iterating over the dictionary's key-value pairs, you construct a query string using string formatting. Each parameter is formatted as key=value, and the parameters are joined using &. Finally, you attach the query string to the base URL using string concatenation and formatting, resulting in a complete, trackable URL.


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# Generate multiple UTM-tagged URLs for different channels

base_url = "https://example.com/landing-page"
channels = ["newsletter", "facebook", "twitter"]
utm_template = {
    "utm_medium": "email",
    "utm_campaign": "spring_sale",
    "utm_content": "cta_button"
}

for channel in channels:
    utm_params = utm_template.copy()
    utm_params["utm_source"] = channel
    utm_query = "&".join([f"{key}={value}" for key, value in utm_params.items()])
    utm_url = f"{base_url}?{utm_query}"
    print(utm_url)

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Sezione 1. Capitolo 4

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Suggested prompts:

Can you explain how to customize the UTM parameters for different campaigns?

What are the best practices for naming UTM parameters?

How can I automate this process for a larger list of channels or campaigns?

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# Construct a UTM-tagged URL from a base URL and campaign parameters

base_url = "https://example.com/landing-page"
utm_params = {
    "utm_source": "newsletter",
    "utm_medium": "email",
    "utm_campaign": "spring_sale",
    "utm_content": "cta_button"
}

# Build the query string from the dictionary
utm_query = "&".join([f"{key}={value}" for key, value in utm_params.items()])

# Combine base URL and UTM parameters
utm_url = f"{base_url}?{utm_query}"

print(utm_url)
# Output: https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_content=cta_button


              12345678910111213141516
            
# Generate multiple UTM-tagged URLs for different channels

base_url = "https://example.com/landing-page"
channels = ["newsletter", "facebook", "twitter"]
utm_template = {
    "utm_medium": "email",
    "utm_campaign": "spring_sale",
    "utm_content": "cta_button"
}

for channel in channels:
    utm_params = utm_template.copy()
    utm_params["utm_source"] = channel
    utm_query = "&".join([f"{key}={value}" for key, value in utm_params.items()])
    utm_url = f"{base_url}?{utm_query}"
    print(utm_url)

Tutto è chiaro?

Grazie per i tuoi commenti!

Sezione 1. Capitolo 4

Automating UTM Tag Generation

1. What is a UTM tag and why is it useful for growth hackers?

2. Which Python data structure is ideal for storing UTM parameters?

3. How does string formatting help in URL generation?

Automating UTM Tag Generation

1. What is a UTM tag and why is it useful for growth hackers?

2. Which Python data structure is ideal for storing UTM parameters?

3. How does string formatting help in URL generation?