The iterative design process saves both time and money by identifying issues early and reducing costly errors. It ensures a user-centered approach, improves flexibility, and adapts to changing requirements or market trends. This results in a higher-quality and more efficient development process.

The first phase in the design cycle, where we gather information to understand the problem space, user needs, and market trends. This can involve traditional research methods or insights from previous iterations.

Ideation is a creative phase where ideas and solutions are generated to address user needs and design challenges. This phase is divided into two key.

Prototyping is process of creating models or simulations to bring ideas to life, ranging from simple sketches to detailed interactive prototypes.

Testing is a crucial phase where prototypes are evaluated by users to gather insights and validate design choices.