Brainstorms are often chaotic—everyone talks over each other, ideas pile up, and by the end, we're exhausted but not necessarily any wiser. It feels productive in the moment, but in the long run, nothing really changes. We talk for an hour and then move on.

To fix this, we need to organize everything—not with rigid, military-grade rules, but just enough structure to turn creativity into something actionable. In this chapter, we'll explore ideation methods, starting with a fast-paced technique before diving into others that are both effective and fun.

The method is called Crazy 8, and it's about each team member generating 8 ideas in 8 minutes!