Grid.js allows you to go beyond plain text by rendering custom content inside table cells. This feature is especially useful when you want to display elements like images, action buttons, or formatted data directly within your tables. By using custom cell renderers, you can enhance the interactivity and visual appeal of your data tables, making them more engaging and informative for users. The basics of custom cell rendering involve providing a function to the columns configuration, which determines how each cell in that column is displayed. This makes it straightforward to include non-text content, such as images or buttons, in any table cell.