Ad Approval Best Practices

When you create and submit a new ad, Google runs it through an automated review system. It checks three main things:

• Your ad copy (text and headlines);
• Your landing page (the website link where people will go);
• Your visuals or creative assets.

Most ads are approved within 24 hours, but sometimes Google will send your ad for manual review — especially if it's in a sensitive category like health, finance, or legal services.

If Google finds a violation, your ad can be:

• Disapproved (stopped from running);
• Limited (restricted visibility);
• Or, if repeated, your entire account can be penalized.

Common Reasons Ads Get Disapproved

You can find Google's Ad Policies inside your Ads account or at support.google.com/adspolicy.

How to Check Your Ad Status

• Go to Ads & Extensions (Assets);
• Find the Ad Status column;
• Hover over any ad marked "Disapproved".

Fixing and Appealing Ad Disapprovals

Once you know what caused the issue, you have two options:

1. Fix it yourself:
   • Edit your ad text, image, or URL;
   • Click Resubmit.
2. Appeal the decision:
   • If you're sure the ad follows the rules, click "Appeal";
   • Submit a short explanation and ask for a manual review.

For ongoing or repeated issues, use the Policy Troubleshooter in Google Ads.