Summary  
This chapter covers integrating a database-backed CRM to manage customer data programmatically, automating workflows for support, internal coordination, and customer segmentation to replace error-prone spreadsheets.

General domain of usage  
Customer relationship management

## EcoMarket Deliveries: a Practical Case Study

To make our learning experience practical, we'll follow the journey of a fictional company called **EcoMarket Deliveries**.

What challenges does EcoMarket Deliveries face with Google Sheets for customer data management?

How does the LACK of customer segmentation impact EcoMarket Deliveries' marketing efforts?

This tailored beginner course introduces essential CRM (Salesforce) skills for project management. It focuses on tracking client interactions, managing leads, using communication tools, and leveraging analytics to support project delivery. Learners will gain practical experience with core CRM features to streamline project workflows and enhance client relationships.

Problems Faced Without a CRM

EcoMarket Deliveries: a Practical Case Study

1. What challenges does EcoMarket Deliveries face with Google Sheets for customer data management?

2. How does the LACK of customer segmentation impact EcoMarket Deliveries' marketing efforts?