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Introduction to Digital Marketing
course content

Kursinnhold

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
Creating a Social Media Campaign

A step-by-step approach simplifies campaign creation and execution:

  1. Define objectives like brand awareness or sales growth, shaping the strategy and content focus.
  2. Identify your audience through detailed buyer personas to guide content and platform selection.
  3. Choose platforms that align with audience preferences, such as Instagram for visuals or LinkedIn for professionals.
  4. Plan a content strategy with diverse formats, a content calendar, and integrations with influencers, affiliates, or UGC campaigns.
  5. Create content, either in-house for authenticity or with professionals for polished visuals.
  6. Engage the audience through active interactions, responding to comments, and fostering community.
  7. Optimize for discoverability using hashtags and keywords.
  8. Launch the campaign with tracking tools like Google Analytics to monitor performance.
  9. Monitor and optimize live campaigns by testing variations and adjusting based on data.
  10. Analyze results post-campaign to assess success and refine future strategies.
  11. Manage crises and remain flexible, responding promptly to feedback or trends.

This structured approach ensures campaigns are data-driven, engaging, and adaptable, leading to meaningful results and sustained audience connection.

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Takk for tilbakemeldingene dine!

Seksjon 5. Kapittel 7

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course content

Kursinnhold

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
Creating a Social Media Campaign

A step-by-step approach simplifies campaign creation and execution:

  1. Define objectives like brand awareness or sales growth, shaping the strategy and content focus.
  2. Identify your audience through detailed buyer personas to guide content and platform selection.
  3. Choose platforms that align with audience preferences, such as Instagram for visuals or LinkedIn for professionals.
  4. Plan a content strategy with diverse formats, a content calendar, and integrations with influencers, affiliates, or UGC campaigns.
  5. Create content, either in-house for authenticity or with professionals for polished visuals.
  6. Engage the audience through active interactions, responding to comments, and fostering community.
  7. Optimize for discoverability using hashtags and keywords.
  8. Launch the campaign with tracking tools like Google Analytics to monitor performance.
  9. Monitor and optimize live campaigns by testing variations and adjusting based on data.
  10. Analyze results post-campaign to assess success and refine future strategies.
  11. Manage crises and remain flexible, responding promptly to feedback or trends.

This structured approach ensures campaigns are data-driven, engaging, and adaptable, leading to meaningful results and sustained audience connection.

Alt var klart?

Hvordan kan vi forbedre det?

Takk for tilbakemeldingene dine!

Seksjon 5. Kapittel 7
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