Using Analytics and AI Tools in Hootsuite
Understanding how your content performs is key to improving your social media strategy. And with Hootsuite, you don't just get the data—you also get smart tools to help you act on it. Let's explore how to track performance using Hootsuite Analytics and how to boost efficiency with AI-powered tools.
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You can also create custom reports to focus on specific metrics:
Post performance: how individual posts are doing;
Engagement: likes, shares, comments;
Audience growth: trends in your followers;
Clicks & reach: how many users interacted with your content.
Select any metric to dive deeper into the data and identify trends that help you refine your strategy.
1. What types of metrics can you track using Hootsuite Analytics?
2. What does the AI caption tool in Hootsuite help you do?
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