The ideation phase should be structured and efficient. It’s not about how much time you spend but how you use it. Getting stuck in endless discussions leads to wasted effort.

Ideating alone is another pitfall. You don’t need design experts anyone can offer valuable perspectives that help you see the problem from different angles. Exposure to diverse viewpoints broadens understanding and prevents narrow thinking.

Wasting time in ideation often comes from a lack of structure or working in isolation. The key is focused, collaborative engagement, ensuring the process is productive rather than time-consuming.