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Gain a comprehensive understanding of the role of an SMM specialist and their key responsibilities. Explore the impact of social media marketing in modern business, the evolution of advertising, and today’s challenges through real-world success stories. Discover the major platforms, job opportunities, and career paths in SMM—helping you evaluate whether agency, freelance, or in-house work is the right fit.

Who is an SMM Specialist?

The Role of SMM in Modern Business

Exploring Social Media Platforms

Social Media Marketing Career Opportunities

Get a strategic overview of performance metrics, competitor analysis, personal branding, target audience insights, and SMM strategies. Explore key metrics like CR, CTR, and ROAS, discover competitor analysis tools, define brand values, conduct a SWOT analysis, segment your target audience, and apply OKR/KPI frameworks. Designed to refine your approach with actionable insights and strategic blueprints.

Essential Social Media Metrics

Target Audience Analysis

Competitor Analysis

Developing an Effective SMM Strategy

Let's explore content creation techniques, offering goals, strategies, and a rubricator. It guides you in developing a content plan, ensuring alignment with defined goals and strategies. Additionally, it delves into creating engaging visuals, including live videos, to captivate your audience and boost interaction.

Content Creation Techniques

Developing a Content Plan

Creating Engaging Visuals

Master essential content planning and creation skills, from developing monthly calendars to choosing content formats. Learn to create visually engaging materials, understand color psychology, and create trending content.

Copywriting for Social Media Engagement

AI-Powered Copywriting

Developing a Unique Tone of Voice

Designing Impactful Social Media Content

Explore effective promotion channels, including social media, media outlets, and special projects, with a balanced look at their pros and cons. Learn TikTok promotion strategies with best practices to boost engagement and reach. Discover the essentials of influencer marketing, featuring a brief blueprint to leverage influential voices and enhance brand visibility.

Selecting the Right Promotion Channels

TikTok Promotion Strategies

Influencer Marketing

Learn how to build a thriving community with user-generated content (UGC), viral strategies, and strong partnerships. Discover how to select bloggers, grow ambassadors, and handle PR versus SMM distinctions. Plus, master crisis management essentials with Do's and Don'ts, along with proven blueprints for navigating challenges and maintaining a positive brand image.

User-Generated Content

Strategic Partnerships & Brand Ambassadors

Crisis Management in SMM

Master effective stakeholder communication, from identifying key players to delivering impactful briefings and handling feedback. Dive into result analytics with essential blueprints, KPIs, KPRs, and budget strategies. Learn team-building basics, including key roles, streamlined communication, and tech specs. Finally, boost your career by developing a standout personal brand across social media and crafting a compelling portfolio.

Effective Stakeholder Communication in SMM

Advanced Analytics & Performance Measurement

Building & Managing High-Performing SMM Teams

SMM Specialist Personal Branding

Essential Social Media Metrics

1. If a post was seen by 3 000 unique users organically, and 1 000 through paid ads, what was the Total Reach?

2. You had 120 clicks on your posts across 10 publications. Calculate the Engagement Rate (ER).

3. If an ad receives 300 clicks from 10,000 impressions, what is the CTR?