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Leer What is K-Means Clustering? | Section
Performing Cluster Analysis

bookWhat is K-Means Clustering?

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Among clustering algorithms, K-means is a widely popular and effective method. It partitions data into K distinct clusters, where K is a pre-defined number.

The goal of K-means is to minimize distances within clusters and maximize distances between clusters. This creates internally similar and externally distinct groups. K-means has numerous applications, such as:

  • Customer segmentation: grouping customers for targeted marketing;
  • Document clustering: organizing documents by topic;
  • Image segmentation: dividing images for object recognition;
  • Anomaly detection: identifying unusual data points.
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