Summary  
This chapter explains how to implement customizable data capture forms, bind form fields to predefined properties, and automate event-driven workflows when those forms are submitted.

General domain of usage  
Marketing automation

Capturing **leads** is essential for any **inbound marketing strategy**.  

Let's walk through **how to create a lead capture form** in HubSpot and set up **automated follow-ups** to engage **new contacts** immediately after they submit their information.

1. From your **HubSpot dashboard**, go to
**Marketing → Lead Capture → Forms**;
2. Click **Create Form** in the **top-right corner**;
3. Choose between:
**Embedded Form** — to place on your **website**;
4. **Standalone Form** — hosted directly on **HubSpot**;
5. Click **Next**.
Forms are essential for gathering lead information and starting your
nurturing process.

Step 1: creating a lead capture form

1. Give your **form** a name (e.g., Newsletter Signup or Ebook
Download);
2. Use the **drag-and-drop editor** to add fields like:
**First Name**;
3. **Last Name**;
4. **Email Address**;
5. **Phone Number** (optional);
6. Enable **Progressive Profiling** to
**gradually collect more info** from **repeat visitors**;
7. Under **Options**, choose **post-submission actions**:
**Show a thank-you message**;
8. **Redirect users to a thank-you page**.

Step 2: customizing the form

## Conclusion
By **creating lead capture forms** and **automating follow-ups**, you can **efficiently engage prospects** at the **peak of their interest**.  

This process helps **streamline lead generation** and enhances your **marketing strategy**.  

Where do you go to create a new form in HubSpot?

What action can you automate after a form submission?

What is Progressive Profiling in HubSpot forms?

How can you embed a HubSpot form on your website?

Verkrijg een grondig begrip van de CRM- en marketingtools van HubSpot. Leer hoe u contacten beheert, campagnes opzet, workflows automatiseert en prestaties analyseert om uw bedrijf effectief te laten groeien.


Maak kennis met de tools en functies van HubSpot terwijl u leert hoe u uw account instelt, contacten beheert en effectieve lijsten maakt voor marketing en rapportage.


Ontdek hoe u hoogwaardige landingspagina's, e-mailcampagnes en blogberichten kunt maken en tegelijkertijd sociale media beheert met de intuïtieve tools van HubSpot.

Leer hoe u repetitieve taken automatiseert, leads opvolgt en deals beheert met behulp van de CRM- en workflowtools van HubSpot om uw marketing- en verkoopinspanningen te stroomlijnen.

Ontdek de geavanceerde automatiseringsmogelijkheden van HubSpot, integraties met externe tools en aanpassingsopties om het platform volledig af te stemmen op de behoeften van uw bedrijf.

Creating Lead Capture Forms and Automating Follow-Ups

Conclusion

1. Where do you go to create a new form in HubSpot?

2. What action can you automate after a form submission?

3. What is Progressive Profiling in HubSpot forms?

4. How can you embed a HubSpot form on your website?