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Introduction to Digital Marketing
course content

Cursusinhoud

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
Essential Digital Marketing Tools

Digital marketing tools streamline and enhance campaign execution. Tools cater to areas like SEO, paid advertising, social media management, and content creation, providing insights and automating workflows to maximize efficiency.

  • SEO Tools: platforms like SEMrush and Ahrefs identify keyword opportunities, track rankings, and analyze competitors to improve visibility;
  • Paid Advertising: Google Ads and Facebook Ads Manager provide targeting and analytics for quick visibility and traffic;
  • Social Media Management: tools like Hootsuite simplify scheduling and engagement tracking across multiple platforms;
  • Content Optimization: tools like Surfer SEO and Hotjar improve content performance through keyword optimization and heatmap analysis.

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Sectie 3. Hoofdstuk 4

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course content

Cursusinhoud

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
Definition and Scope of Digital MarketingDigital Marketing Team StructuresDuties and Interactions of a Digital MarketerQuiz: Digital Marketing Fundamentals
2. Strategic Channel Planning and Customer Journey Mapping
Setting Clear Marketing ObjectivesIntroduction to Digital Marketing ChannelsChoosing the Right Channels Based on Audience, Competitors, and GoalsCustomer Journey Mapping: From Awareness to ConversionQuiz: Strategic Digital Marketing
3. Mastering Website & Landing Page Optimization for Conversions
High-Performance Website & Landing Page OptimizationUnderstanding and Using Web AnalyticsMaximizing Marketing ROI: Budget Allocation & Campaign Performance TrackingEssential Digital Marketing ToolsSetting Up Google AnalyticsQuiz: Website & Landing Page Optimization
4. Mastering Strategic Brand Communication & Content Optimization
The Role of Content in Digital MarketingDeveloping a Unique Selling Proposition (USP) & Defining Brand VoiceContent Strategy & Optimization for Maximum ImpactSEO Fundamentals: Ranking Higher in Search EnginesKeyword Research: Finding & Targeting the Right AudienceQuiz: Strategic Brand Communication
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
6. Mastering Email Marketing
The Importance of Email MarketingCreating Effective Email CampaignsEmail Automation and WorkflowsTracking & Optimizing Email Campaign PerformanceSetting Up an Automated Email CampaignQuiz: Email Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Introduction to Pay-Per-Click (PPC) AdvertisingBuilding & Managing Successful PPC CampaignsExploring Alternative Digital Advertising StrategiesAd Performance Optimization: Key Metrics & A/B TestingCreating a Google Ads CampaignQuiz: PPC Advertising Mastery
8. Leveraging AI in Digital Marketing
The Role of AI in Digital MarketingAI in Content Creation and CurationAI-Driven Digital Advertising StrategiesStrategic AI Implementation in MarketingQuiz: AI in Digital Marketing Mastery

book
Essential Digital Marketing Tools

Digital marketing tools streamline and enhance campaign execution. Tools cater to areas like SEO, paid advertising, social media management, and content creation, providing insights and automating workflows to maximize efficiency.

  • SEO Tools: platforms like SEMrush and Ahrefs identify keyword opportunities, track rankings, and analyze competitors to improve visibility;
  • Paid Advertising: Google Ads and Facebook Ads Manager provide targeting and analytics for quick visibility and traffic;
  • Social Media Management: tools like Hootsuite simplify scheduling and engagement tracking across multiple platforms;
  • Content Optimization: tools like Surfer SEO and Hotjar improve content performance through keyword optimization and heatmap analysis.

Was alles duidelijk?

Hoe kunnen we het verbeteren?

Bedankt voor je feedback!

Sectie 3. Hoofdstuk 4
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