Cursusinhoud
Introduction to Digital Marketing
Introduction to Digital Marketing
2. Strategic Channel Planning and Customer Journey Mapping
3. Mastering Website & Landing Page Optimization for Conversions
4. Mastering Strategic Brand Communication & Content Optimization
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Choosing the Right Channels Based on Audience, Competitors, and Goals
Select marketing channels by aligning them with the target audience, campaign objectives, and competitor insights.
Target audience and buyer personas help tailor messaging and identify suitable platforms. Create personas based on demographic, behavioral, and preference data to develop personalized strategies.
Use tools like Google Analytics or surveys to gather information about audience behaviors and preferences, such as preferred platforms or content types.
Focus on the channels where your audience is most active, such as Instagram for younger demographics or LinkedIn for professionals, to maximize engagement and conversion.
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Sectie 2. Hoofdstuk 3
