Optimizing Post Performance with A/B Testing
Want to improve your content performance over time? One of the best ways to do that is through A/B testing. Let's see how to run simple A/B tests in Hootsuite and use the results to optimize your social media strategy.
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1. What is the key variable changed between version A and B in an A/B test?
2. When should you compare A/B post results in Analytics?
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