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Leer Grouping and Summarizing Keyword Data | Keyword Research and Analysis with Python
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Python for SEO Specialists

bookGrouping and Summarizing Keyword Data

Grouping keywords by topic or intent is a powerful technique for organizing your SEO strategy. When you group keywords, you can better understand which topics are driving the most traffic and where to focus your optimization efforts. This approach not only reveals gaps in your content but also helps prioritize actions based on search volume or user intent.

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import pandas as pd # Sample keyword data data = { "keyword": [ "best running shoes", "marathon training plan", "trail running tips", "running shoes for flat feet", "marathon nutrition", "trail running gear" ], "category": [ "Shoes", "Marathon", "Trail", "Shoes", "Marathon", "Trail" ], "search_volume": [ 12000, 5000, 3000, 8000, 4000, 2500 ] } df = pd.DataFrame(data) # Group by category grouped = df.groupby("category") for name, group in grouped: print(f"Category: {name}") print(group) print()
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The groupby method in pandas allows you to split your data into groups based on the values in one or more columns. After grouping, you can apply aggregation functions to summarize data within each group. For keyword data, this is especially useful for calculating metrics like the total or average search volume per category, helping you quickly identify which topics are most valuable.

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# Calculate total and average search volume per category summary = df.groupby("category")["search_volume"].agg(["sum", "mean"]) print(summary)
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1. What pandas method is used to group data by a column?

2. Why is grouping keywords by category useful?

3. Fill in the blank: To calculate the mean of a group, use _ _ _ .

question mark

What pandas method is used to group data by a column?

Select the correct answer

question mark

Why is grouping keywords by category useful?

Select all correct answers

question-icon

Fill in the blank: To calculate the mean of a group, use _ _ _ .

Was alles duidelijk?

Hoe kunnen we het verbeteren?

Bedankt voor je feedback!

Sectie 2. Hoofdstuk 6

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bookGrouping and Summarizing Keyword Data

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Grouping keywords by topic or intent is a powerful technique for organizing your SEO strategy. When you group keywords, you can better understand which topics are driving the most traffic and where to focus your optimization efforts. This approach not only reveals gaps in your content but also helps prioritize actions based on search volume or user intent.

1234567891011121314151617181920212223242526272829303132333435363738
import pandas as pd # Sample keyword data data = { "keyword": [ "best running shoes", "marathon training plan", "trail running tips", "running shoes for flat feet", "marathon nutrition", "trail running gear" ], "category": [ "Shoes", "Marathon", "Trail", "Shoes", "Marathon", "Trail" ], "search_volume": [ 12000, 5000, 3000, 8000, 4000, 2500 ] } df = pd.DataFrame(data) # Group by category grouped = df.groupby("category") for name, group in grouped: print(f"Category: {name}") print(group) print()
copy

The groupby method in pandas allows you to split your data into groups based on the values in one or more columns. After grouping, you can apply aggregation functions to summarize data within each group. For keyword data, this is especially useful for calculating metrics like the total or average search volume per category, helping you quickly identify which topics are most valuable.

123
# Calculate total and average search volume per category summary = df.groupby("category")["search_volume"].agg(["sum", "mean"]) print(summary)
copy

1. What pandas method is used to group data by a column?

2. Why is grouping keywords by category useful?

3. Fill in the blank: To calculate the mean of a group, use _ _ _ .

question mark

What pandas method is used to group data by a column?

Select the correct answer

question mark

Why is grouping keywords by category useful?

Select all correct answers

question-icon

Fill in the blank: To calculate the mean of a group, use _ _ _ .

Was alles duidelijk?

Hoe kunnen we het verbeteren?

Bedankt voor je feedback!

Sectie 2. Hoofdstuk 6
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