Wizard of Oz-ing is a method where you create the illusion of a fully functional product while manually handling parts of the process behind the scenes. This technique gets its name from The Wizard of Oz, where a seemingly powerful wizard is actually just a person operating controls behind a curtain.

Wizard of Oz testing is a powerful way to validate ideas and gather real user feedback without fully building the product. It’s a cost-effective and high-impact approach to experimenting and innovating. Instead of diving straight into development, use Wizard of Oz testing to get a sneak peek into your product’s future and refine it before investing resources.