Social Media Manager From Zero to SMM Hero

Social Media Manager From Zero to SMM Hero

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1. Introduction to Social Media Marketing

This section provides a comprehensive understanding of the role of an SMM specialist and their key responsibilities. It covers the impact of SMM in modern business, the evolution of advertising, and today's challenges through real-world success stories. It also explores various social media platforms, job opportunities, and career paths in SMM, helping to evaluate whether agency, freelance, or in-house work is the right fit.

Course Overview

Who is an SMM Specialist?

The Role of SMM in Modern Business

Social Media Platforms

SMM Job Opportunities

2. Analysis

This section provides a strategic overview of performance metrics, competitor analysis, personal branding, target audience insights, and SMM strategies. It covers key metrics (CR, CTR, ROAS), competitor tools, brand values, SWOT analysis, target audience segmentation, and OKR/KPI examples. Designed to refine your approach with actionable insights and strategic blueprints.

Target Audience Analysis

Competitor Analysis

3. Content Plan

Let's explore content creation techniques, offering goals, strategies, and a rubricator. It guides you in developing a content plan, ensuring alignment with defined goals and strategies. Additionally, it delves into creating engaging visuals, including live videos, to captivate your audience and boost interaction.

Content Creation Techniques

Developing a Content Plan

Creating Engaging Visuals

4. Creativity in SMM

Master essential content planning and creation skills, from developing monthly calendars to choosing content formats. Learn to create visually engaging materials, understand color psychology, and create trending content.

Copywriting for SMM

AI in Copywriting

5. Advertising on Social Media

Explore effective promotion channels, including social media, media outlets, and special projects, with a balanced look at their pros and cons. Learn TikTok promotion strategies with best practices to boost engagement and reach. Discover the essentials of influencer marketing, featuring a brief blueprint to leverage influential voices and enhance brand visibility.

Choosing Promotion Channels

TikTok Promotion Strategies

Influence Marketing

6. Building a Community

Learn how to build a thriving community with user-generated content (UGC), viral strategies, and strong partnerships. Discover how to select bloggers, grow ambassadors, and handle PR versus SMM distinctions. Plus, master crisis management essentials with Do's and Don'ts, along with proven blueprints for navigating challenges and maintaining a positive brand image.

User-Generated Content

Partnerships and Ambassadors

Crisis Management in SMM

7. Advanced SMM

Master effective stakeholder communication, from identifying key players to delivering impactful briefings and handling feedback. Dive into result analytics with essential blueprints, KPIs, KPRs, and budget strategies. Learn team-building basics, including key roles, streamlined communication, and tech specs. Finally, boost your career by developing a standout personal brand across social media and crafting a compelling portfolio.

Stakeholder Communication

Result Analytics

Building a Team

Personal Branding

Conteúdo do Curso

Social Media Manager From Zero to SMM Hero

Social Media Manager From Zero to SMM Hero

1. Introduction to Social Media Marketing

Course Overview Who is an SMM Specialist?The Role of SMM in Modern Business Social Media Platforms SMM Job Opportunities

2. Analysis

Key Metrics Target Audience Analysis Competitor Analysis SMM Strategy

3. Content Plan

Content Creation Techniques Developing a Content Plan Creating Engaging Visuals

4. Creativity in SMM

Copywriting for SMM AI in Copywriting Tone of Voice Design in SMM

5. Advertising on Social Media

Choosing Promotion Channels TikTok Promotion Strategies Influence Marketing

6. Building a Community

User-Generated Content Partnerships and Ambassadors Crisis Management in SMM

7. Advanced SMM

Stakeholder Communication Result Analytics Building a Team Personal Branding

Developing a Content Plan

A content rubric is a structured list of content directions that helps you consistently and effectively address topics aligned with the project's goals, without having to reinvent the wheel every time you create a content plan.

Categories can be divided into the following types:

Core categories: these are the foundational rubrics that consistently appear and support the brand’s identity and messaging;
Creative categories: these rubrics are more innovative, allowing for creative freedom and flexibility in how the content is presented;
Series categories: these rubrics focus on series-like content that drives ongoing engagement and encourages followers to expect recurring themes or formats.

How many categories should you have?

5-7 core categories;
3-5 creative categories;
2-4 series categories.

How do you build a content plan?

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Seção 3. Capítulo 2

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