Summary  
This chapter explains asset optimization by selecting appropriate image formats (JPEG, PNG, SVG) and applying compression techniques to balance visual quality with minimal file size.

General domain of usage  
Web development

Choosing the right image format is a key part of optimizing images for web performance. Formats like **JPEG**, **PNG**, and **SVG** each have their strengths. 
- **JPEG** is ideal for photographs and complex images with many colors, as it offers good compression and small file sizes;
- **PNG** is better for images that require transparency or have sharp edges, such as logos and icons, but usually results in larger files;
- **SVG** is a vector format, perfect for simple graphics, icons, and illustrations that need to scale without losing quality. 

Compressing files further reduces their size, which improves page load times. Optimized images not only speed up your website but also enhance user experience and **search engine optimization (SEO)**.

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Always test your images on multiple devices to ensure they look good everywhere. Use the smallest file size that still maintains acceptable visual quality. This reduces bandwidth usage and helps your pages load faster, especially on mobile devices or slower connections.

Why is image optimization important for web pages?

Learn how to create meaningful, accessible, and visually rich web content using HTML. Combine text, images, audio, and video to craft pages that are structured, engaging, and optimized for search engines. Gain practical skills in semantic markup, media integration, and navigation design to build web pages that look great and perform well.

Build a strong foundation for creating clear and readable web content. Use semantic elements to structure text, emphasize key information, and organize content with lists that enhance both meaning and accessibility.

Enhance web pages with images that are both visually engaging and accessible. Embed and optimize visuals effectively, add descriptive alt text, and use figures with captions to give context and meaning to visual content.

Combine multimedia and navigation elements to create engaging, discoverable, and user-friendly websites. Add audio and video content, build intuitive navigation menus, and include meta information that improves SEO and accessibility.

Image Optimization

Image Optimization